KEY MESSAGES:
- As theatrical exhibition heads into 2025, it does so bolstered by consumer excitement for movies on the big screen, a continuing and strengthening commitment to serve the movie-going public and enhance the experience for all, and an increased movie production slate across all important genres to ensure that there is something for everyone at the cinema.
- By any measure, 2025 is a year of opportunity and promise for theatrical exhibition, and it is a year the industry will embrace from a position of strength.
EXPERIENTIAL/CULTURAL MESSAGING:
- Theatrical exhibition is a “Main Street” industry, with theatres dotting cities and towns around the world and positioning them at the forefront of the “experiential economy.”
- Movie theatres of all sizes are undergoing investments in big ways, ensuring that there is no other experience like going to the movies.
- KEY STATS:
- According to Mintel, 85% of movie-goers in North America said they plan on going to the movies as often or more often than they have in the past twelve months.
- GenZ loves going to the movies: A recent UCLA report shows that seeing a movie during opening weekend ranks as the #1 preferred activity among 10-24 year-olds.
LOYALTY MESSAGING:
- Customers today are more discerning than ever before. They want value, and the exhibition industry is providing it. Loyalty programs in North America saw a 12% increase in subscriptions compared to last year. There are currently more than 118.9 million theatre loyalty club members.
CONTENT MESSAGING:
- In 2025, projections indicate that 110 movies will be produced and released at 2,000+ locations in the United States. We expect a diverse range of genres—comedy, horror, independent films, family-friendly films—to continue to gain momentum.
For more information regarding exhibition data, please contact Phil Contrino, Director of Media and Research.
