On Wednesday, August 7th, the NATO Technology Committee, represented by Matt Basford (Regal), Cynthia Pierce (AMC), Brock Bagby (B&B), Kirk Griffin (Harkins), Chris Johnson (Classic Cinemas), and Mark Latimer (AMC) spent a day in Los Angeles visiting with studio leaders at Disney, Universal, Warner Bros. and Paramount, as well as DCI (Digital Cinema Initiatives). Michael O’Leary and Erin Von Hoetzendorff also joined the meetings.
The NATO delegation discussed important topics of mutual interest between exhibitors and studios regarding the ever-evolving landscape of cinema presentation technology. These meetings were a collaborative effort that recognizes the shared interest of exhibition and distribution to ensure that audiences continue to have the best moviegoing experiences in cinema auditoriums across the world. Topics ranged from captioning on trailers to immersive audio and high dynamic range images. Given the rapid pace of technological advancement in cinema, these were another set of constructive discussions, and something the tech committee plans to continue to build on in the future.
NATO members can tune in for a recap of the meetings and important technology updates from the Tech Committee leaders on Wednesday, August 21 at 9:30 am PT/12:30 pm ET.