Fandango Celebrates National Popcorn Day as Presenting Sponsor
The Cinema Foundation will kick off its new “@ The Movies” campaign with National Popcorn Day on Sunday, January 19th. National Popcorn Day is a nationwide celebration of America’s favorite movie snack, that will feature discounted prices, unlimited popcorn refills, free popcorn with the purchase of a ticket or drink and other unique promotions at participating U.S. theatres. Fandango, the nation’s leading online ticketing service, has joined the campaign for another year as its presenting sponsor. Coca-Cola has joined as a contributing partner.
“The Cinema Foundation is proud to announce our year-long celebration of cinema, commencing with National Popcorn Day on Sunday, January 19,” says Bryan Braunlich, Executive Director of The Cinema Foundation. “This Sunday is the perfect day to catch up on all the awards contenders, along with a slate of other entertaining titles, to celebrate the excitement of going to the movies with America’s favorite moviegoing snack.”
“We are thrilled to join The Cinema Foundation for another year to celebrate National Popcorn Day in theatres nationwide on January 19th,” said Jerramy Hainline, EVP of Fandango. “The theatrical experience is unmatched, and we love elevating audiences’ moviegoing experience by helping them enjoy their favorite movie snacks at a discounted price while watching incredible stories unfold on the big screen.”
More than 30,000 screens across the country will participate in the one-day event featuring discounts on popcorn, and other concessions only in theatres. To find participating theatres and their individual offers, visit AtTheMovies.co, your local movie theatre’s website or app or visit Fandango.
As part of its year-long “@ the Movies” campaign, the Cinema Foundation’s quarterly events to promote moviegoing include:
● Q1 2025: National Popcorn Day (January 19)
● Q2 2025: Sneak Peek Saturday–an exclusive look at upcoming films with behind-the-scenes cinematic content and sneak peeks following CinemaCon 2025. (April 19)
● Q3 2025: Date Night @ The Movies (August 15)
● Q4 2025: Family Day @ The Movies (November 9)
According to a Fandango study of more than 6,000 Moviegoers, 96% of general ticket buyers said they purchased concessions during their trip to the movies with Popcorn being one of the most popular items and 61% of participants saying they like to order a variety of concessions.
For more details on participating theatres and their individual offers, visit AtTheMovies.co, your local theatre site or app or Fandango.
ABOUT THE CINEMA FOUNDATION
The Cinema Foundation is a 501(c)(3) charitable non-profit dedicated to strengthening the cinema industry and engaging moviegoing audiences around the country. The Foundation promotes and enhances the exhibition industry through programming, events and activities, while spearheading the development of vital industry data, research and consumer insights, education and community involvement to advance the moviegoing experience.
Since March 2022, the Cinema Foundation’s mission has been dedicated to supporting and impacting the health of the cinema sector both in the short term and for years to come, while continuously expanding its contributions to the magic of moviegoing. The Cinema Foundation builds on NATO/National Association of Theatre Owners’ mission and relationships and expands NATO’s impact in ways that help individual employees, companies and the industry as a whole. For more info, visit www.thecinemafoundation.org.
ABOUT NATO
The National Association of Theatre Owners (NATO) is the largest exhibition trade organization in the world, representing more than 32,000 movie screens in all 50 states, and more than 46,000 screens total across 82 countries. NATO’s membership includes the largest cinema chains in the world as well as hundreds of independent theatre owners. Additional information about CinemaCon can be found at www.cinemacon.com.
ABOUT FANDANGO
Fandango digital network provides unrivaled, instant access to all things movies and TV, enhancing fan enjoyment across the entire entertainment journey. The portfolio serves more than 50 million unique visitors per month and includes leading online movie ticketer, Fandango, which tickets for 31,000 U.S. movie screens; world-renowned entertainment review site, Rotten Tomatoes; and Fandango at Home (previously Vudu), the on-demand streaming service offering the industry’s best selection of 4K UHD titles and more than 250,000 new release and catalogue movies and next day TV shows.
