Year-Round Events and Quarterly Activations to Promote Moviegoing in 2025
LOS ANGELES – December 10, 2024 – On the heels of a record-breaking Thanksgiving at the box office, The Cinema Foundation, the non-profit organization from the National Association of Theatre Owners (NATO), today announced an exciting series of year-round events to promote the moviegoing experience through 2025. Titled “@ The Movies,” the campaign is designed to resonate with a wide range of moviegoers and will commence with National Popcorn Day on January 19, 2025. Movie theatres across the country will offer unique promotions for each event.
As part of the campaign, which is presented by Fandango, The Cinema Foundation will work with theatres across the country to come up with a dynamic and engaging program of activities and events tied to the year-round series. Building on the success of previous events like National Cinema Day, these expanded events will include quarterly targeted campaigns, including a “Sneak Peek Saturday,” timed to CinemaCon, the world’s premier showcase of theatrical exhibition hosted by NATO.
“The Cinema Foundation is committed to this year-long campaign by offering exhibitors opportunities to engage with their communities in fun and exciting ways,” says Bryan Braunlich, Executive Director of The Cinema Foundation. “This is the result of months of hard work and collaboration among our industry partners, and we cannot wait to invite moviegoers across the country to participate in what will be continued enjoyment at the movies.”
The Cinema Foundation’s four events, starting in 2025, are as follows:
- Q1 2025: National Popcorn Day (January 19)
- Q2 2025: Sneak Peek Saturday–an exclusive look at upcoming summer and holiday films with behind-the-scenes cinematic content and sneak peeks following CinemaCon 2025, shown in theaters nationwide for the first time. (April 19)
- Q3 2025: Date Night @ The Movies (August 15)
- Q4 2025: Family Day @ The Movies (November 9)
“Cinemas are an indispensable part of our culture. These celebrations emphasize the power of moviegoing to bring us all together to share and create long-lasting memories with our friends, families, and community,” says Mike Bowers, Chair of The Cinema Foundation.
ABOUT THE CINEMA FOUNDATION
The Cinema Foundation is a 501(c)(3) charitable non-profit dedicated to strengthening the cinema industry and engaging moviegoing audiences around the country. The Foundation promotes and enhances the exhibition industry through programming, events and activities, while spearheading the development of vital industry data, research and consumer insights, education and community involvement to advance the moviegoing experience.
Since March 2022, the Cinema Foundation’s mission has been dedicated to supporting and impacting the health of the cinema sector both in the short term and for years to come, while continuously expanding its contributions to the magic of moviegoing. The Cinema Foundation builds on NATO/National Association of Theatre Owners’ mission and relationships and expands NATO’s impact in ways that help individual employees, companies and the industry as a whole. For more info, visit www.thecinemafoundation.org.
ABOUT NATO
The National Association of Theatre Owners (NATO) is the largest exhibition trade organization in the world, representing more than 32,000 movie screens in all 50 states, and more than 30,000 screens in 88 countries worldwide. NATO’s membership includes the largest cinema chains in the world as well as hundreds of independent theatre owners. Additional information about CinemaCon can be found at www.cinemacon.com
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