NATO Releases “Strength of Theatrical Exhibition” Report Spotlighting A Bright 2025 At The Movies & Beyond

Data-Driven Report Looks Beyond the Box Office to the Health of the Movie Theatre Industry

LOS ANGELES, CA –  The National Association of Theatre Owners (NATO) is shining a spotlight on cinema vitality with a new report focusing on five different metrics, outside of box office numbers that are available to gauge the overall strength of the global exhibition industry. The metrics include consumer enthusiasm, investment in the marketplace, loyalty growth, more movies in theaters, and a wider genre mix with something for everyone. The findings are promising for exhibitors, studios and film fans alike.

The NATO report provides a collection of industry data on the increase in premium screens, the increase in domestic releases, loyalty program subscribers, industry innovations and opportunities going forward.

Highlights of the new report include:

  1. 85% of moviegoers plan to go to the movies as often or more often than they did in the past year.
  2. 76% of Americans 12-74 saw at least one movie in the theater this year.
  3. Among 10-24 years, going to see a movie on opening weekend was the #1 preferred activity, regardless of time and money.
  4. Loyalty programs saw a 12% jump in new subscriptions from 2023 to 2024.

NATO Chief Michael O’Leary points out, “Perhaps like no other industry, each week, the success or failure of filmed entertainment is judged through the weekly box office. This legacy tradition, however, does not paint a full picture of the strength of the industry nor of exhibition. To gauge the true viability of theatrical exhibition, you must look beyond the weekly numbers. In this report, with the help of multiple research partners, we lay out five metrics for determining the strength of the exhibition industry that factor in tandem with the box office. Theatres are financial and cultural anchors of communities of all sizes, and as 2024 draws to a close, it is important to look deeper and consider other fundamentals that illustrate the strength and bright future of theatrical exhibition.”

NATO Applauds 2024 National Film Registry Selections

25 Films Chosen for Recognition and Preservation by the Library of Congress

WASHINGTON, DC – December 17, 2024 – The National Association of Theatre Owners (NATO) today applauded the induction of twenty-five new titles into the National Film Registry, overseen by the Librarian of Congress, Carla Hayden. Created by Congress, the National Film Registry highlights America’s movie heritage, and the need to preserve film for future generations.  

The new selections date back nearly 130 years and include a diverse group of films, filmmakers and Hollywood landmarks. The selections span from a silent film created to entice audiences at the dawn of cinema in 1895 to the newest selected film from 2010, a drama about social media.

Popular Hollywood releases selected this year include the first Star Trek film added to the registry with “Star Trek II: The Wrath of Khan” from 1982, as well as Eddie Murphy’s first feature film on the registry, “Beverly Hills Cop.”

The public submitted nominations of more than 6,700 titles for consideration this year. Several selected titles this year received strong public support, including: “The Texas Chainsaw Massacre,” “Star Trek II: The Wrath of Khan,” “No Country for Old Men,” “The Social Network,” and “Dirty Dancing.”

The selections bring the number of titles in the registry to 900. Some films are among the 2 million moving image collection items held in the Library of Congress. The National Association of Theatre Owners is represented on the Library’s National Film Preservation Board by Joseph Masher, NATO Board Member and CEO of Scene One Entertainment, and Michael O’Leary, NATO President & CEO. 

“Movie theatres are among the few places left that allow people to share a common yet unique experience,” says Masher. “Cinemas reinforce those memorable communal experiences when many of us are looking for ways to build bridges and connect. We are excited to support the Library of Congress in their passionate work, and their selections for this year’s list, which highlights audience favorites and breakthrough titles that need to be revived on the big screen.”

“For more than a century, Americans of all ages have been flocking to theatres to experience the magic of a great movie on the big screen. This list honors that legacy and is more than just a celebration of movies as an art form, it’s a recognition of an industry united in telling stories and connecting audiences for generations to come,” says O’Leary. “On behalf of theatre owners everywhere, we applaud the work of the Library of Congress and Librarian of Congress Carla Hayden for her leadership in film preservation and recognizing the power of cinema in this year’s selections for the National Film Registry.”

Films Selected for the 2024 National Film Registry 

(chronological order) 

•            Annabelle Serpentine Dance (1895)

•            KoKo’s Earth Control (1928)

•            Angels with Dirty Faces (1938)

•            Pride of the Yankees (1942)

•            Invaders from Mars (1953)

•            The Miracle Worker (1962)

•            The Chelsea Girls (1966)

•            Ganja and Hess (1973)

•            Texas Chainsaw Massacre (1974)

•            Uptown Saturday Night (1974)

•            Zora Lathan Student Films (1975-76)

•            Up in Smoke (1978)

•            Will (1981)

•            Star Trek II: Wrath of Khan (1982)

•            Beverly Hills Cop (1984)

•            Dirty Dancing (1987)

•            Common Threads: Stories from the Quilt (1989)

•            Powwow Highway (1989)

•            My Own Private Idaho (1991)

•            American Me (1992)

•            Mi Familia (1995)

•            Compensation (1999)

•            Spy Kids (2001)

•            No Country for Old Men (2007)

•            The Social Network (2010)

Public Nominations for the National Film Registry

The public submitted 6,744 titles for consideration this year. The public can submit nominations throughout the year on the Library’s web site. Nominations for next year will be accepted until Aug. 15, 2025. Cast your vote at loc.gov/film.

ABOUT NATO 

The National Association of Theatre Owners (NATO) is the largest exhibition trade organization in the world, representing more than 32,000 movie screens in all 50 states, and more than 30,000 screens in 88 countries worldwide. NATO’s membership includes the largest cinema chains in the world as well as hundreds of independent theatre owners. Additional information about NATO can be found at www.theatreowners.org.

Cinemark President & CEO Sean Gamble Honored by NATO as CinemaCon 2025 Marquee Award Recipient at Celebratory Breakfast

NATO Chief Michael O’Leary hosted in Los Angeles a special breakfast event on Thursday, Dec. 12, in celebration of CinemaCon 2025 Marquee Award honoree, Cinemark President and CEO Sean Gamble, where the two met with a room of journalists to talk about the strength of the industry, their vision for the future and the importance of maintaining a healthy pro-business, pro-consumer perspective that supports movie-going everywhere.

The event took place just prior to Variety’s 21st Annual Heart of Show Business Luncheon, where Cinemark’s Wanda Gierhart Fearing was honored, and where Cinemark and NATO staff joined industry colleagues to help celebrate the occasion.

CinemaCon Welcomes Back the Major Studios and Their Film Slates to World’s Largest Theatrical Convention in 2025

Amazon MGM Studios Joins CinemaCon Main Stage Studio Presentations for the First Time; Sony Pictures Returns to the Colosseum  

(LOS ANGELES – December 12, 2024) CinemaCon®, the world’s premier showcase of theatrical exhibition hosted by the National Association of Theatre Owners (NATO), today announced that all of the major Hollywood studios will be on hand to showcase their upcoming theatrical slates when cinema owners gather next year at Caesars Palace in Las Vegas from March 31– April 3. Lionsgate, Paramount Pictures, Sony Pictures, Universal Pictures/Focus Features, The Walt Disney Studios and Warner Bros. Pictures will all preview their upcoming theatrical releases, while for the first time, Amazon MGM Studios will join the CinemaCon main stage studio presentations at The Colosseum of Caesars Palace, with additional programming to be announced.

“We are thrilled and honored to welcome back all of our studio partners, with the addition of Amazon MGM Studios to this coming year’s CinemaCon line-up as a clear sign of support of the theatrical moviegoing business,” said NATO President and CEO Michael O’Leary. “This powerhouse line-up of the world’s greatest film-making studios speaks directly to the cultural and economic power of the cinema. Our friends in the studios know that movie fans want to see the magic they make on the big screen, and they also know that movies that start their journey in the theatre are more successful than those that do not. We applaud their commitment to theatrical exhibition and look forward to an amazing week seeing all the great stories they are bringing to movie fans in the year ahead.”

“We are grateful for the continued support from the studios, filmmakers and stars, vendors and of course our NATO members, the theatre owners,” says CinemaCon Managing Director Mitch Neuhauser. “We’ve got some exciting surprises and changes in store for next year’s CinemaCon and we can’t wait to welcome everyone back to Las Vegas.”

Registration is now live at www.cinemacon.com; CinemaCon 2025 Press Applications are now open and currently available at CinemaCon Media Accreditation.

About CinemaCon

CinemaCon attracts upwards of six thousand motion picture professionals from all facets of the industry – from exhibition and distribution to the equipment and concession areas – all on hand to celebrate the moviegoing experience and the cinema industry. CinemaCon works with the International Cinema Technology Association (ICTA) and National Association of Concessionaires (NAC) as its trade show partners. The Coca-Cola Company – one of the industry’s most highly regarded and respected partners in the world of movies – is the official presenting sponsor of CinemaCon.

About NATO

The National Association of Theatre Owners (NATO) is the largest exhibition trade organization in the world, representing more than 32,000 movie screens in all 50 states, and more than 30,000 screens in 88 countries worldwide. NATO’s membership includes the largest cinema chains in the world as well as hundreds of independent theatre owners. Additional information about CinemaCon can be found at www.cinemacon.com.

Cinemark’s Sean Gamble To Receive 2025 NATO Marquee Award at CinemaCon

Annual Convention to Take Place March 31- April 3 in Las Vegas 

WASHINGTON D.C. (December 4, 2024) – The National Association of Theatre Owners (NATO) announced today it will honor Sean Gamble, President and CEO of Cinemark, with the 2025 NATO Marquee Award during next year’s CinemaCon, the world’s premier showcase of theatrical exhibition hosted by NATO. Gamble is being recognized by NATO for his unwavering dedication, commitment, and service to the motion picture theatre industry. He will receive the industry’s highest tribute as part of CinemaCon’s “State of the Industry” program on Tuesday, April 1, 2025. CinemaCon will be held March 31-April 3, 2025, at Caesars Palace in Las Vegas.

NATO President and CEO Michael O’Leary commented on the news saying: “Sean is the perfect choice for the NATO Marquee Award. He is a pro-business, pro-consumer leader and is highly respected across the entire industry for his incredible business acumen, with a deep understanding of studio and exhibitor relations. Sean is always looking to the future, and in working with his amazing team at Cinemark, is driving the next generation of theatrical innovation. This award recognizes that leadership and his commitment to making movie theatres the premier entertainment experience for generations to come.”

Gamble said: “I am deeply honored to receive the 2025 NATO Marquee Award. This recognition is a testament to the incredible dedication and hard work of our entire Cinemark team, both past and present. Together, we have embraced innovation, enhanced the moviegoing experience, and positioned our company for growth and success while navigating unprecedented challenges over the past few years. I am grateful to NATO for this prestigious award and remain confident that through our collaborative industry efforts cinemas will remain a preferred destination for premium out-of-home entertainment, bringing people together and enriching communities.”

Having served as President and CEO of Cinemark since January 2022, Gamble has provided steady leadership throughout multiple major company and industry developments, including the closure and reopening of Cinemark’s entire theatre circuit during the COVID pandemic, the evolution of the theatrical window, and a reduced volume of film releases caused by the pandemic and strike-induced production stoppages. Additionally, he has been a key driver of and contributor to the advancement of Cinemark’s global business operations, including the conversion to reclined seating, the expansion of premium technologies and food & beverage offerings, the ongoing enhancement of marketing and programming capabilities to increase moviegoing and loyalty, the introduction of the first U.S. exhibitor-owned monthly subscription program, and optimizing operating practices and workforce management processes, to name a few.

As an active member of NATO, Gamble is a well-known advocate of the theatrical experience by fostering and supporting strong relationships with historical and emerging studio partners to maximize box office for traditional and alternative content releases.

Prior to being named CEO, Gamble held multiple leadership roles of increasing responsibility within Cinemark, including CFO from 2014 to 2021, CFO and COO from 2018 to 2021, and President in 2021. Prior to joining Cinemark, he worked for the Comcast Corporation as Executive Vice President and Chief Financial Officer of Universal Pictures within NBCUniversal from February 2009 to April 2014. He joined Comcast after 15 years at the General Electric Company where he held multiple senior leadership positions, including CFO of GE Oil & Gas’ equipment business based in Florence, Italy, from May 2007 to January 2009. Gamble is a Six Sigma Black Belt and avid champion of Cinemark’s continuous improvement programs, encouraging all team members to pursue strategic streamlining and business process improvements across the organization. He holds a Bachelor of Science in Mechanical Engineering from Bucknell University, where he graduated Summa Cum Laude, and lives in Dallas, Texas with his wife and three daughters.

About CinemaCon

CinemaCon attracts upwards of 6,000 motion picture professionals from all facets of the industry – from exhibition and distribution to the equipment and concession areas – all on hand to celebrate the moviegoing experience and the cinema industry. CinemaCon works with the International Cinema Technology Association (ICTA) and National Association of Concessionaires (NAC) as its trade show partners. The Coca-Cola Company – one of the industry’s most highly regarded and respected partners in the world of movies – is the official presenting sponsor of CinemaCon.

About NATO 

The National Association of Theatre Owners (NATO) is the largest exhibition trade organization in the world, representing more than 32,000 movie screens in all 50 states, and more than 30,000 screens in 88 countries worldwide. NATO’s membership includes the largest cinema chains in the world as well as hundreds of independent theatre owners. Additional information about CinemaCon can be found at www.cinemacon.com.  

About Cinemark Holdings, Inc.

Cinemark Holdings, Inc. (NYSE: CNK) provides extraordinary out-of-home entertainment experiences as one of the largest and most influential theatrical exhibition companies in the world. Based in Plano, Texas, Cinemark makes every day cinematic for moviegoers across nearly 500 theatres and more than 5,500 screens, operating in 42 states in the U.S. (306 theatres; 4,282 screens) and 13 South and Central American countries (193 theatres; 1,398 screens). Cinemark offers guests superior sight and sound technology, including Barco laser projection and Cinemark XD, the world’s No. 1 exhibitor-branded premium large format; industry-leading penetration of upscale amenities such as expanded food and beverage offerings, Luxury Lounger recliners and D-BOX motion seats; top-notch guest service; and award-winning loyalty programs such as Cinemark Movie Club. All of this creates an immersive environment for a shared, entertaining escape, underscoring that there is no place more cinematic than Cinemark. For more information, visit https://ir.cinemark.com.

National Association of Theatre Owners Appoints Andrew Stewart As Chief Communications Officer

Photo by Jonny B. Wooten

LOS ANGELES, CA – October 21, 2024 – The National Association of Theatre Owners (NATO) announced today it has named seasoned communications professional, strategist and former award-winning journalist Andrew Stewart as Chief Communications Officer. In this role, Stewart will lead all efforts for the association’s communications and media relations strategy, continuing to unite and promote the cinema industry as the leading out-of-home experience for current and future generations.

As a key member of NATO’s leadership team, based in Los Angeles and reporting directly to President & CEO Michael O’Leary, Stewart will lead a comprehensive and aggressive communications strategy to raise awareness of exhibition’s critical role in the entertainment industry’s success and help map its innovative future, such as promoting the results of exhibition’s recent $2.2 billion commitment to modernize and upgrade theatres of all sizes over the next three years. An immediate priority for Stewart will involve CinemaCon, NATO’s cornerstone annual event and the world’s premier exhibition convention held at Caesars Palace each spring, to amplify its impact and increase visibility with members, key stakeholders from across the industry, the media, and the general public. He will also work in close partnership with the Cinema Foundation on efforts to promote moviegoing. 

“We were so impressed with Andrew’s drive and strategic know-how in navigating today’s ever-evolving media landscape,” O’Leary said. “Andrew will be invaluable to ensuring that exhibition is a part of the on-going conversation about the future of filmed entertainment. Not to mention, it’s clear he has a deep passion for going to the theatre, with a desire to see the business of moviegoing not only succeed, but innovate and grow.”

“For me, storytelling is at the heart of communications, so the opportunity to join a venerable organization such as NATO, to tell their story on behalf of the exhibition community, is nothing short of perfect,” Stewart said. “I couldn’t be more excited to roll up my sleeves and roll back the curtain in telling this next chapter in the theatrical exhibition story.” 

Most recently, Stewart served as Vice President at 42West, one of the leading entertainment PR agencies, where he led the Los Angeles-based team for the company’s Strategic Communications Division, working on a wide range of clientele across industries, including entertainment, gaming, technology, social impact, as well as crisis communications and issues management. Prior to that, he served in various communications roles for Participant and IMAX Corporation. During his time at Participant, he worked on campaigns for such box office hits as “Wonder,” “The Post,” “RBG” and “Green Book,” while at IMAX, he was part of the team for such record-setting IMAX releases as “Star Wars: The Force Awakens,” “Jurassic World,” the “Fast and Furious” franchise, among others. Stewart began his career as an entertainment journalist for Variety, where he reported on box office, film distribution, digital and on-demand platforms, as well as independent film and theatrical exhibition. As a journalist, he has been honored multiple times by the Southern California Journalism Awards. Prior to being a Variety film reporter, Stewart worked as an online editor for the LA-based trade publication. Stewart comes from the Midwest, where he received bachelor degrees in both journalism (news-editorial) and film studies from the University of Nebraska – Lincoln.

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ABOUT NATO 

The National Association of Theatre Owners is the largest exhibition trade organization in the world, representing more than 32,000 movie screens in all 50 states, and more than 34,000 additional screens in 89 countries worldwide. For more info, visit www.theatreowners.org.

Jason Reitman Named Newest Member of National Association of Theatre Owners By NATO President & CEO Michael O’Leary and NATO Chair Bob Bagby at the 2024 Fall Summit

LOS ANGELES (September 24, 2024) — On Monday night, director and Village Theater co-owner Jason Reitman was named the newest member of NATO/National Association of Theatre Owners during the opening night festivities of the trade organization’s Fall Summit.  The members-only event brought together more than 325 cinema leaders from around the world, representing hundreds of exhibitors from the largest theater chains to independent theaters, arthouses and drive-ins.

At the Sony Studios opening night presentation on the lot, cinema owners were treated to an exclusive screening of Reitman’s upcoming Sony Pictures release, “Saturday Night”, introduced by Sony Pictures Releasing President Adrian Smith, NATO President & CEO Michael O’Leary and NATO Chair Bob Bagby. Before the screening, Reitman was named the latest member of NATO and NATO’s ITOC/Independent Theater Owners Coalition.

“One of the great things about the theatrical industry is that this is a passionate industry full of passionate people,” said O’Leary in presenting Reitman with his membership. “In a lot of places, the theater is the heartbeat of communities across the United States, in Canada and around the world. And nowhere is that more evident than in independent cinema. As the owner of a one-screen theater, you are newest member of our Independent Theatre Owners Coalition (ITOC) and you will be a great addition to both NATO and to ITOC.”

“It’s a genuine honor to be part of this organization,” said Reitman. “My father [director Ivan Reitman] loved movie theaters, and cinema was our church. When I was a kid, my father came home one day with a trophy that said NATO on it. Many decades later we would make a GHOSTBUSTERS movie together, and we watched that movie together for the first time with an audience at [NATO’s convention] CinemaCon. And we went up to Vegas, sat down with so many people and the movie killed. You gave my father and I an extraordinary moment together that evening. I’m sure he’s watching this moment right now, and he’s really proud.”

“I applaud the money you are re-investing into your movie theaters,” continued Reitman. “It’s fantastic. As you think about what you are doing with your theaters,  think not only about the picture, think not only about the sound. Think also about the cultural hub that you are. That’s what we’re doing with the Village. It’s not just a place to go see a movie. We want to build a community hub. I’m so proud to be a member of this organization and thank you for having me.”

Jason Reitman is the latest member of the creative community to become a theater owner.  Actor Patrick Wilson co-owns The Playhouse in New Canaan, CT and director Richard Linklater is the longtime co-founder of the Austin Film Society Cinema, and both are NATO members. Other directors who own hometown movie theatres include Kevin Smith (SModCastle Cinemas, Atlantic Highlands, NJ), and Quentin Tarantino (New Beverly, Vista Theatre, Los Angeles).

The National Association of Theatre Owners is the largest exhibition trade organization in the world, representing more than 32,000 movie screens in all 50 states, and more than 34,000 additional screens in 89 countries worldwide.

Theatre Owners To Invest More Than $2.2 Billion In The Cinematic Experience

As the box office surges, the exhibition industry confidently invests in the future

LOS ANGELES, CA – September 19, 2024 – Theatre owners across the United States and Canada today reaffirmed their commitment to providing moviegoers with the memorable entertainment experiences they expect and deserve. The National Association of Theatre Owners (NATO), which represents theatre owners around the world, announced that the eight largest theatre chains in the United States and Canada, representing over 21,000 screens and 67% of the box office, will invest more than $2.2 billion to modernize and upgrade theatres of all sizes over the next three years.  Since the inception of exhibition over a century ago, reinvesting in theatres has been a hallmark of the industry. Today’s announcement signals a continuation of that legacy that will benefit moviegoers in communities everywhere.

“There is no question that movie fans of all ages love heading to the local theatre to see great movies on the big screen. But the competition for consumers’ hard-earned dollars is fiercer than ever,” said NATO President & CEO Michael O’Leary. “Going to the theatre is an unparalleled entertainment experience, and exhibitors are dedicated to making every visit to their theatres memorable.  This investment reflects that commitment in a tangible way that every moviegoer will see and enjoy.” 

NATO projects that the funds will be used on an array of projects to modernize and improve theatres of all sizes.  These updates include adding the latest laser projection technology and immersive sound systems, installing more comfortable seating, enhancing food and beverage offerings, creating family entertainment options such as arcades and bowling, and investing in core site elements like state-of-the-art air conditioning, lighting, signage and carpeting.

“Today’s consumers rightly demand the best possible experience when they visit our theatres.  Operating a theatre today is a capital-intensive operation,” said NATO Executive Board Chair and CEO of B&B Theatres, Bob Bagby. “This investment of resources is the next step in our industry’s ongoing commitment to ensuring that going to the theatre remains a unique and special experience for generations to come.”

The investment projections above came from a range of NATO members that included national and regional chains. Movie theatres are cornerstones in their local communities, providing first jobs, hosting first dates, offering affordable and accessible entertainment, and attracting consumers to retail and entertainment centers. The eight companies that reported to NATO represent over 1,600 site locations and cover all 50 states and Canada: AMC Entertainment Inc., Regal Cinemas, Cinemark USA, Inc., Cineplex, Marcus Theatres Corp., B&B Theatres, Harkins Theatres, and Santikos Entertainment.

Harkins Theatres President & CEO Mike Bowers Appointed New Chair of The Cinema Foundation

The National Association of Theatre Owners/NATO has announced that Mike Bowers, President & CEO of Harkins Theatres, has been appointed as the new chair of its non-profit organization, The Cinema Foundation. Bowers takes over from Tim Handren, who recently retired as CEO of Santikos Theatres. Tori A. Baker, the CEO and President of the Salt Lake Film Society, will continue to lead as the Vice Chair of The Cinema Foundation.

With nearly 40 years in the theatre industry, Bowers has introduced groundbreaking innovations to the moviegoing experience and has led Harkins Theatres through significant growth and expansion from a local operator with six locations to the 5th highest grossing exhibitor in the United States and the highest performing company per location. In addition to his new role as the chair of The Cinema Foundation, Bowers is the Vice Chair of the NATO Executive Board, a member of The Greater Phoenix Leadership Council, on the committee for CEO’s Against Cancer for the American Cancer Society, a frequent consultant for the theatrical entertainment industry and a member of the International Council of Shopping Centers.

“I’m thrilled to join the team behind The Cinema Foundation led by Bryan Braunlich with the goal of strengthening the cinema industry and engaging moviegoing audiences around the country,” says Bowers. “It’s a true honor to serve as the chair of this foundation for a great industry.”

“Mike is one of our most strategic, dedicated and passionate ambassadors for the cinema industry and for the importance of movie theatres as cornerstones serving our communities” says Bryan Braunlich, Executive Director of The Cinema Foundation. “We’re fortunate to have him as our chair.”

Since its inception, the Foundation has collaborated with NATO members, studios, vendors, partners and creatives to organize industry promotional events like National Cinema Day, National Popcorn Day and other programs bringing millions of film fans to theaters in overwhelming numbers.

National Association of Theatre Owners Celebrates Dedicated Community Leaders with “Behind the Screens” Series, Legacy Program

CINEMACON/LAS VEGAS – April 9, 2024 – The National Association of Theatre Owners (NATO) launched its first-ever digital video series, Behind the Screens: The Faces of Exhibition, today at CinemaCon, the world’s largest exhibition convention held at Caesars Palace attracting nearly 6,000 attendees. The series tells the stories of dedicated movie theatre leaders across the country, representing major chains with thousands of screens to independents with only one screen.  

“We are excited to premiere Behind the Screens at CinemaCon to showcase the talented and passionate people that make exhibition special.” said Michael O’Leary, NATO’s President & CEO. 

“The theatrical experience would not be what it is without their dedication and creativity. We look forward to sharing more member stories in the years ahead.”

The enterprising exhibition leaders featured in the videos are: 

Mayte Alquicira, Loyalty Manager, Cinépolis USA, based in Dallas: devoted to creating great experiences for a wide variety of moviegoers with unique loyalty offerings. 

David Haywood, SVP Food & Beverage, Cinemark, headquartered in Plano, Texas: pairing concessions with film to create new moviegoing memories.  

J.D. Loeks, CEO, Studio C/Celebration Cinema, Grand Rapids, Michigan: building a multipex and piazza as the anchor of a revitalized downtown entertainment hub. 

Lauren McChesney & Matt McClanahan, Co-owners, Shankweiler’s Drive-In, Lehigh, PA: pioneering couple reviving America’s oldest continually operating community drive-in theater. 

Francisco Schlotterbeck, CEO, Maya Cinemas: a California/Nevada chain bringing a premium movie experience to family-oriented underserved communities.  

Emelyn Stuart, Stuart Cinema and Café, Brooklyn: founder of an innovative neighborhood cornerstone serving under-represented communities and the first Black Latina to own a movie theatre in New York City.  

NATO is also launching a special program celebrating the longevity of its membership at CinemaCon this year. Through its Legacy Program, NATO is honoring movie theatre companies that have been in business for 50, 75, and 100 years. The numbers are impressive: 69 companies have been in business for 50 years, 89 companies for 75 years, and 56 companies for over a century.  

“The future of the exhibition industry is bright,” added O’Leary. “A huge reason why: it’s the people in this industry who never stop innovating and creating the experiences that movie fans around the world love. We are excited to share the stories of just a few of these amazing individuals at CinemaCon this year.”

The video series can be found here at theatreowners.org.

ABOUT NATO 

The National Association of Theatre Owners is the largest exhibition trade organization in the world, representing more than 32,000 movie screens in all 50 states, and more than 34,000 additional screens in 89 countries worldwide. For more info, visit theatreowners.org.