Category: Reel Blog

Phoenix Theatres opened a brand-new theater destination at Great Northern Mall in North Olmsted, Ohio, on Thursday, June 13, 2024. The cinema boasts state-of-the-art features including Cleveland’s largest screens, up to 60 feet wide, equipped with Dolby ATMOS for immersive sound. Each auditorium features heated reclining seats with reserved ticketing options. The new theatre aims to redefine the movie-going experience with advanced technology and classic design elements, including a specially designed vertical sign reminiscent of the classic signage associated with 1920s movie palaces. The grand opening featured premieres of Inside Out 2 and Bad Boys 2, and continues through the summer with a lineup of blockbuster films.

Statement of the National Association of Theatre Owners Regarding the Proposed Paramount Global and Skydance Media Merger

On behalf of theatre owners across the United States and around the world, NATO will look closely at the details of the proposed merger of Paramount Global and Skydance Media. Our guiding principle in this analysis will be whether this transaction will result in more movies being made for the global theatre-going audience or less. We are encouraged by the commitment that David Ellison and the Skydance Media team have shown to theatrical exhibition in the past.

A transaction that reaffirms Paramount’s historical commitment to theatrical exhibition will benefit consumers by ensuring a wide array of films, across all genres and budgets, that are synonymous with Paramount’s proud legacy. Movies like The Godfather, Top Gun: Maverick, Mission: Impossible, Terms of Endearment, Beverly Hills Cop, Ferris Bueller’s Day Off, Forrest Gump, Raiders of the Lost Ark, among others, all of which are best experienced in a theatre full of movie fans.

Conversely, a merger that results in fewer movies being produced will not only hurt consumers and result in less revenue, but negatively impact people that work in all sectors of this great industry – creative, distribution and exhibition.

A Paramount that recognizes the unique place of theatres in communities across this nation and around the world will be a catalyst for more movie options being available for movie fans today and for generations of new fans in the years ahead.

We look forward to hearing more about this proposal and working with all interested parties in achieving the critical goal of more movies on the big screen.

On June 27, NATO’s President & CEO Michael O’Leary and Chief of Staff Amanda Martin attended the grand opening of Cinema Lab’s latest project, The Playhouse in New Canaan, CT. The team at Cinema Lab rejuvenated the nearly 100-year-old building by completely renovating the two auditoriums, the concession areas, and adding in a brand new pub. The Playhouse also includes the not-to-be-missed member lounge where you can relax with your favorite beverage before and after enjoying a movie on the big screen. The Playhouse is a state-of-the-art glimpse into the future of cinema and is a must see for people that love the cinematic experience. 

Congratulations to Brandon Jones, Luke Parker Bowles, and Patrick Wilson and the rest of the Cinema Lab team.

“NATO is excited to celebrate the kickoff of CineEurope as the summer box office begins to build momentum,” said Michael O’Leary, NATO’s President & CEO.

“Led by the visionary team at UNIC, CineEurope continues to be an essential event that brings together exhibition, distribution, and the creative community to build the future of the cinematic experience. CineEurope is a yearly opportunity to celebrate the importance of the international box office to the overall strength of our global industry. Movies from around the world continue to cross borders and succeed at the box office, which creates the significant cultural and economic impact our industry has.

We at NATO look forward to continuing our vital collaboration with UNIC and our partners across Europe on behalf of the dedicated people who operate cinemas around the world.“

Read CineEurope’s Press Release below:

CELEBRATING EUROPEAN CINEMA AT CINEEUROPE 2024

CineEurope 2024, Barcelona: 17 June 2024 – Phil Clapp and Laura Houlgatte, President and CEO respectively of the European cinema trade grouping UNIC, welcomed delegates at the opening ceremony of this year’s CineEurope.

Welcoming delegates at the opening ceremony to this year’s event – also UNIC’s annual convention – both highlighted the strong performance of the European cinema sector in 2023.

European cinema admissions grew by approximately 21.6 per cent, reaching 986 million visits across the region and the box office also experienced substantial growth, increasing by 23.7 per cent to an estimated €7.2 billion.

Laura Houlgatte highlighted the local titles that played a vital role in the success of the European cinema sector in 2023. Italian titles grossed €121 million in 2023, twice as much as in 2022 and in Romania four domestic releases made it to the top 10 for the first time. Worthy of particular mention were Astérix & Obélix: L’Empire du Milieu, C’è ancora domani and Alibi.com 2.

Phil Clapp highlighted the contributions made by US studios, underscoring the global reach and impact of their films. Barbie and Oppenheimer were celebrated as an unprecedented double bill which drove audiences in millions to European cinemas. This led to an exceptional summer for the Netherlands, Belgium, Sweden, Poland, the UK, Spain and Italy amongst other countries. Also of note was that The Super Mario Bros. Movie crossed the billion-dollar mark globally. Spider-Man: Across the Spider-Verse, Mission: Impossible – Dead Reckoning Part One, Fast X, Guardians of the Galaxy and Wonka, to name but a few, also helped make 2023 a success. When it came to event cinema, Taylor Swift: The Eras Tour set a new record for the highest global opening weekend for a concert film, earning $128 million. 

Laura Houlgatte discussed the impact of the 2023 strikes on the release schedule, particularly affecting the final months of 2023 and the first half of 2024. On a more positive note, Gower Street Analytics, the leading global box office forecaster, has predicted global box office revenues of $32.3 billion, an increase from their initial projection of $31.5 billion at the beginning of the year. She also welcomed the great weekend results of Pixar’s Inside Out 2 which shattered all expectations, delivering $295 million globally. 

Phil Clapp also emphasised the continuing commitment of cinemas to invest and innovate. He highlighted the crucial need for a diverse range of high-quality content, from international blockbusters to arthouse titles, event cinema productions, family comedies, child-friendly animations, and genre films like horror and science fiction. Local, European, and international films are all essential to this successful mix.

Phil Clapp also stressed the importance of ensuring that titles were well-marketed, with everyone in the industry playing a role. He re-affirmed that cinemas remain the best way for audiences to experience films, provide the industry with a robust theatrical window to maximise revenues and minimise film theft, and offer the creative community an unparalleled opportunity to showcase their work on the big screen to enthusiastic film fans.

Phil Clapp also updated the audience on the Women’s Cinema Leadership Mentoring Programme, now in its seventh year with 14 new mentees and mentors. The speakers wished the participants well and thanked IMAX, Barco, and Vista Group for supporting UNIC’s vision of a diverse and inclusive cinema industry.

Today’s speech also celebrated the “Giants of Exhibition”, the top 50 European cinema operators by screen count, published by UNIC and Boxoffice Pro. In addition, Phil Clapp and Laura Houlgatte thanked Gruvi, the new strategic advisor of the UNIC People Programme, which is aimed at helping exhibitors recruit and retain talents.

In closing the joint speech, Laura Houlgatte emphasised that the principal mission of UNIC is representing the views of cinema exhibition with European lawmakers in Brussels. She highlighted the recent election of a new European Parliament and the imminent appointment of a new European Commission. She expressed eagerness to engage with European policy-makers and convey the needs and priorities of the cinema industry to ensure its continued growth and success.

The International Union of Cinemas (UNIC)

The International Union of Cinemas/Union Internationale des Cinémas (UNIC) represents the interests of cinema trade associations and cinema operators covering 39 countries in Europe and neighbouring regions.

CineEurope

CineEurope 2024 is taking place 17-20 June at the Centre Convencions Internacional Barcelona (CCIB) in Barcelona, Spain. CineEurope is the longest running and most successful European convention and trade show for major, regional, and independent cinema professionals. CineEurope will feature exclusive screenings and product presentations of upcoming films, sponsored events, timely and informative seminars, and the CineEurope Trade Show. CineEurope is the Official Convention of the International Union of Cinemas/Union Internationale des Cinémas (UNIC).

The Film Expo Group

The Film Expo Group is the premier organiser of events in the motion picture industry. The Film Expo Group produces CineEurope, held in Barcelona; ShowEast, held in Miami; and CineAsia, held in Bangkok.

Michael O’Leary, the president of the National Association of Theater Owners, knows that the cinema operators he represents through his trade group have been through a lot. But he also believes that things are turning around, noting the recent success of “Bad Boys: Ride or Die” and a number of potential hits, such as “Inside Out 2,” “Despicable Me 4” and “Deadpool & Wolverine” that are scheduled to open in the coming days and weeks. If the box office can build momentum, O’Leary thinks the perception will change and the financial sector will give his organization’s members the support they need to improve their venues and grow their businesses.

…

[Variety:] What do you think the biggest challenge facing the movie business is right now?

[Michael O’Leary:] That depends on who you talk to. At [the exhibition industry conference] CinemaCon, I frequently heard that there’s not enough capital in the system. Our business is consumer facing and in a post-pandemic world, we need to provide our customers with the amazing experience that they deserve. A lot of our members have done an amazing job of developing their properties and adding things to everything they already were offering, but we want to do even more. We have exciting ideas about how to improve the experience, but the money has not been there. And this is all happening during an economic downturn with inflation, so the costs of running these theaters has not gotten any cheaper. There’s just less discretionary income for these improvements. So our message to bankers and investors has been that the future is bright for this sector, but you need to get behind us.

READ FULL INTERVIEW

On June 11, 2024, NATO of Michigan hosted its annual Legislator Reception in Lansing. Over twenty legislators and staff from the House of Representatives and Senate met with theatre owners from across the state to discuss the pressing issues facing the exhibition industry, at home and across the country. The event also featured a presentation from the Michigan Film & Digital Media Office.

Exhibitors can find more information about the regional unit and register for future Legislator Receptions on the new NATO of Michigan website.

The Independent Theatre Owners Coalition (ITOC) recently hosted an informative webinar focused on helping movie theaters boost their marketing efforts using influencers and social media. Attendees got to hear from top industry influencers and cinema marketing executives who shared valuable strategies to increase visibility and attract more patrons.

Last month’s ITOC Connect webinar featured a conversation between Harry Medved of NATO and The Cinema Foundation and special guest Gabriella Gomez, founder of the Department of Influence. Gabriella shared insights into her journey as a leading influencer and gave tips for exhibitors to engage with influencers on platforms like TikTok. She emphasized how movie theaters can either become influencers themselves or work effectively with outside influencers to drive engagement and ticket sales.

Presentations followed from Haleigh Oetting, Director of Social Media for B&B Theatres, and Andrew Brooks, Chief Marketing Officer for Santikos Entertainment. Haleigh discussed the success of B&B Theatres’ Brand Ambassador Program and the significant impact of influencer marketing on their campaigns. Andrew shared tips on creating engaging content and showcased successful campaigns that Santikos executed to add fun and excitement for their moviegoing audiences.

If you missed the live session, the recording is now available.

Earlier this month, members of NATO and The Cinema Foundation staff joined NATO of California/Nevada at their spring Managers Meeting in Los Angeles. Bryan Braunlich of The Cinema Foundation, Erin Von Hoetzendorff, and Amanda Martin of NATO attended the meeting.

The NATO of CA/NV hosts managers meetings in the Fall and Spring as a way to bring local theater managers together to see the great movies coming out and to hear presentations from industry partners. There also was a fun round of movie trivia, although we do regret none of our NATO representatives won.

Managers also have an opportunity to do a meet and greet with representatives from the studios, NATO, the Will Rogers Foundation, and many more partners.

A special thank you to Todd Vradenburg and Maura Ortega of NATO of CA/NV for always including NATO in these great events and for continuing to support exhibition.