Strengthening the Cinema Community: Highlights from the North Central States NATO Annual Convention

This month, NATO was thrilled to join the annual convention of North Central States NATO, which represents movie theatres in Iowa, Minnesota, Nebraska, North Dakota, and South Dakota. This gathering of motion picture exhibitors and the industry’s vendor community from across the country always provides a great opportunity to discuss industry trends, share experiences, and strengthen the regional cinema community.

Special thanks go to Russell Vannorsdel, president of Fridley Theatres, for organizing the convention, and to dedicated volunteers like Dale Haider of North Central States NATO, Todd Tepley of Odyssey Theatres, and Fridley Theatres’ Kim Daniel and Alison Meyer, whose invaluable contributions made the event a success.

From the opening night reception and screening hosted by Flix Brewhouse to the tour of Fridley’s Palms Theatres & IMAX, the convention provided a fantastic opportunity to see cutting-edge innovations by independent exhibitors and reconnect with friends in the exhibition and vendor communities. Regional events are also a great opportunity to meet exhibitors like the father and son duo, Mike and Brad Schaefer, who run the Cinema Center & Holly Theatre in Beatrice, NE. They recently replaced their old letter-style marquee with a new electronic board, which has been a tremendous hit in the community. Supported by a state grant and additional funding from the City of Beatrice, this project exemplifies how exhibitors can leverage public support to enhance their cinemas. Another highlight was meeting Susy and Phil Prosapio of The Falls Theatre in Little Falls, MN, who have made significant contributions to their community through the reopening of the historic theater last year.

Regional conferences are also important platforms for independent theatre owners and industry vendors to share insights and learn from each other. At last week’s convention, NATO President & CEO Michael O’Leary, along with ITOC Chair Colleen Barstow of Omaha-based ACX Cinemas, led an engaging discussion with independent theatre owners from across the region. The conversation covered the current state of the industry and the work of the Independent Theatre Owners Coalition in developing resources for independents and advocating for this important part of the exhibition community in Hollywood.

Brett King from CINETRAIN moderated a dynamic discussion with Jeff Logan of Logan Luxury Theatres Corp and David Meillier of Flix Brewhouse. The panel explored effective strategies for maximizing employee training opportunities and enhancing organizational value. Attendees also enjoyed an insightful seminar and panel discussion on “AI & Your Theatre” and a robust discussion during the Independent Owners Round Table.

The trade show featured more than 50 vendors, showcasing the latest innovations and services for the cinema industry. This bustling marketplace was a hub of activity, offering exhibitors the chance to explore new products and forge valuable business relationships.

And thank you to our studio partners for their support of regional conventions. Attendees were excited to see Sony’s presentation of their upcoming films and screenings from Focus Features, Paramount Pictures, and Angel Studios.

The North Central States NATO convention underscored the importance of joining NATO and regional associations. By working together, exhibitors can thrive through collaboration and enhance their advocacy to advance the interests of movie theatres in states and communities across the country.

Upcoming Regional Shows:

Join us in continuing to strengthen our cinema community and advocating for the future of our industry by attending the following regional events later this year and the Fall Summit and Annual Meetings in September. For more information and dates, visit NATO Events.

  • ShowSouth in Lake Lanier Islands, Buford, GA
  • CineShow in Frisco, TX
  • Rocky Mountain Theatre Convention in Salt Lake City, UT

NATO Attends Ohio Goes to the Movies Kickoff with Governor Mike DeWine

On May 1, 2024, Governor Mike DeWine launched the Ohio Goes to the Movies (OGTTM) program at the historic Lincoln Theatre in Columbus, Ohio. The Lincoln Theatre has been in operation since 1928.

The event featured a screening of the award-winning theatrical documentary Apollo 11 directed by Buckeye State native Todd Douglas Miller. Alex Rich, NATO’s Associate Director of State Government Affairs, and Jordan Hohman, Executive Director of Heartland NATO, attended the event demonstrating the exhibition industry’s support for this historic initiative. 

Ohio Goes to the Movies is a statewide program highlighting Ohio’s contribution to the motion picture industry including homegrown stars, behind-the-scenes talent, and the movie theatres that bring these stories to audiences across the state. The program runs for 100 days beginning in mid-February through May 2026 as part of the state’s America 250 celebration.

Governor DeWine and First Lady Fran DeWine shared that their first date was to see 1962’s What Ever Happened to Baby Jane? in a movie theatre and they have remained avid moviegoers since.

Exhibitors who would like to participate in OGTTM should contact Program Director Molly Kreuzman (mkreuzman@ohiohistory.org) for more information.

NATO is looking to enact similar state-based programs inspired by Ohio Goes to the Movies across the country. More details to follow.

National Association of Theatre Owners Celebrates Dedicated Community Leaders with “Behind the Screens” Series, Legacy Program

CINEMACON/LAS VEGAS – April 9, 2024 – The National Association of Theatre Owners (NATO) launched its first-ever digital video series, Behind the Screens: The Faces of Exhibition, today at CinemaCon, the world’s largest exhibition convention held at Caesars Palace attracting nearly 6,000 attendees. The series tells the stories of dedicated movie theatre leaders across the country, representing major chains with thousands of screens to independents with only one screen.  

“We are excited to premiere Behind the Screens at CinemaCon to showcase the talented and passionate people that make exhibition special.” said Michael O’Leary, NATO’s President & CEO. 

“The theatrical experience would not be what it is without their dedication and creativity. We look forward to sharing more member stories in the years ahead.”

The enterprising exhibition leaders featured in the videos are: 

Mayte Alquicira, Loyalty Manager, Cinépolis USA, based in Dallas: devoted to creating great experiences for a wide variety of moviegoers with unique loyalty offerings. 

David Haywood, SVP Food & Beverage, Cinemark, headquartered in Plano, Texas: pairing concessions with film to create new moviegoing memories.  

J.D. Loeks, CEO, Studio C/Celebration Cinema, Grand Rapids, Michigan: building a multipex and piazza as the anchor of a revitalized downtown entertainment hub. 

Lauren McChesney & Matt McClanahan, Co-owners, Shankweiler’s Drive-In, Lehigh, PA: pioneering couple reviving America’s oldest continually operating community drive-in theater. 

Francisco Schlotterbeck, CEO, Maya Cinemas: a California/Nevada chain bringing a premium movie experience to family-oriented underserved communities.  

Emelyn Stuart, Stuart Cinema and Café, Brooklyn: founder of an innovative neighborhood cornerstone serving under-represented communities and the first Black Latina to own a movie theatre in New York City.  

NATO is also launching a special program celebrating the longevity of its membership at CinemaCon this year. Through its Legacy Program, NATO is honoring movie theatre companies that have been in business for 50, 75, and 100 years. The numbers are impressive: 69 companies have been in business for 50 years, 89 companies for 75 years, and 56 companies for over a century.  

“The future of the exhibition industry is bright,” added O’Leary. “A huge reason why: it’s the people in this industry who never stop innovating and creating the experiences that movie fans around the world love. We are excited to share the stories of just a few of these amazing individuals at CinemaCon this year.”

The video series can be found here at theatreowners.org.

ABOUT NATO 

The National Association of Theatre Owners is the largest exhibition trade organization in the world, representing more than 32,000 movie screens in all 50 states, and more than 34,000 additional screens in 89 countries worldwide. For more info, visit theatreowners.org.