Box Office
CNBC: Family films led by ‘Inside Out 2’ could reignite the box office
[Chris] Johnson said he feels “reenergized” after the opening performance of “Inside Out 2.”
The film tallied another $22.2 million on Monday, 14% of its weekend and the second-best Monday ever for a Pixar film.
While it was clear there was an appetite for the sequel, Johnson noted that it benefited from the recent releases of Paramount’s “IF,” which opened to $33 million, and Sony’s “The Garfield Movie,” which opened to $24 million.
Families that attended screenings of these films would have seen posters and cardboard cutouts marketing the approaching release of “Inside Out 2” and likely saw a trailer for the film as part of the theater’s coming attractions reel.
″‘Inside Out 2’ was certainly it’s own entity and was going to do well,” Johnson said. “But I think those lead-ins helped. I think the momentum of the box office and the similar genre does [have an] impact and I can’t wait for that to roll into ‘Despicable Me 4.’”
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[SUBSCRIPTION] The Wrap: Latino Audiences Are the Secret to ‘Godzilla x Kong,’ ‘Bad Boys 4’ and ‘Inside Out 2’ Box Office Boom
Latino and Hispanic moviegoers are helping propel big-budget movies to box office success — a welcome shot in the arm as the 2024 box office struggles to come back to life following a pandemic and two crippling labor strikes.
Recent tentpole releases like “Godzilla x Kong: The New Empire,” “Bad Boys: Ride or Die” and “Inside Out 2” (fresh off a record-breaking opening weekend) have all seen significant numbers of Latino and Hispanic moviegoers. They are disproportionally higher ticket buyers than other demographic groups because they tend to go to movies in larger groups of family and friends, according to research from management consultant McKinsey.
Case in point: “Godzilla x Kong: The New Empire,” the latest and now most successful entry in the MonsterVerse franchise at $571 million worldwide, counted on Latinos and Hispanics for 35% of its audience, just behind Caucasians at 36%, with Asian/other at 18% and Black viewers at 17%. The film played well across the board, with men making up 62% of ticket buyers, but the Hispanic and Latino audience was a defining factor in some areas, according to data from Warner Bros.
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