STRENGTH IN THE MIDDLE: WORKING TOGETHER TO BOOST MID-BUDGET FILMS

Moderator: Michael O’Leary, President & CEO, NATO

Panelists:
Brock Bagby, President, Chief Content, Programming & Development Officer, B&B Theatres
Lisa Bunnell, President, Distribution, Focus Features
Elissa Federoff, President, Distribution, NEON
Rebecca Stein, VP, Marketing & Partnerships, National Amusements

Movie theaters cannot thrive on big-budget blockbusters alone. As proven by the recent big-screen success of Anatomy of a Fall, Anyone But You, The Boys in the Boat, Godzilla Minus One, The Holdovers, M3GAN, and Poor Things, to name a few, film fans crave a wide variety of stories. Mid-budget films are essential to a healthy theatrical marketplace, and they deserve to be seen on the big screen. On this panel, representation from distribution and exhibition, will discuss how to work together more effectively to bring audiences out in greater numbers for these films.

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